{"id":20076,"date":"2025-01-10T16:57:07","date_gmt":"2025-01-10T23:57:07","guid":{"rendered":"https:\/\/www.iccu.com\/?p=20076"},"modified":"2025-03-25T16:57:00","modified_gmt":"2025-03-25T22:57:00","slug":"new-year-new-logo-same-iccu","status":"publish","type":"post","link":"https:\/\/www.iccu.com\/blog\/news\/new-year-new-logo-same-iccu\/","title":{"rendered":"New Year, New Logo, Same ICCU"},"content":{"rendered":"\n

It might seem like the new year is all about new goals and new looks. But January 1st isn\u2019t just about hitting unbelievably busy gyms, jumpstarting better finances<\/a>, or disavowing leftover holiday treats.<\/p>\n\n\n\n

On a deeper level, the new year symbolizes evolution \u2013 embracing the changes that need to be made, yes, and honoring the past that got us there.<\/strong> It\u2019s about thanking old habits, friends, and decisions, even as we let them go.<\/p>\n\n\n\n

In that spirit, we\u2019re unveiling the new ICCU logo. As our membership evolves<\/a>, so do we, growing to better serve the people and communities we steward. Even so, our mission, helping members achieve financial success, forever roots us.<\/p>\n\n\n\n

Catch a sneak peek of our new logo and check out all our old looks. As you do, you\u2019ll see that while our name and look have changed over the last 85 years, the core of what ICCU represents will always stay the same.<\/p>\n\n\n\n

2025: The Newest ICCU Logo<\/strong><\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

2025 is a year of new horizons for our members, both literally and figuratively. Over the coming months, we\u2019re expanding<\/a> to Tri-Cities in Washington and Tucson, Arizona. To represent these new members and pay homage to our existing ones, our logo is evolving to what people already know and love us as: ICCU. <\/p>\n\n\n\n

You may also notice that we\u2019ve simplified our logomark (the ball of diagonals on the left) to 7 lines rather than 11. We found that fewer diagonals streamlined the look and feel of the logo while keeping its meaning intact.<\/p>\n\n\n\n

Finally, we changed the logo\u2019s colors to include not only our primary green but our sleek grey as well. Our green-and-grey color palette, which we\u2019ve used in marketing materials for several decades now, exudes confidence, stability, professionalism, and abundance. By showcasing that in our new logo, we stand behind those values.<\/p>\n\n\n\n

<\/a>1940: The First ICCU Logo<\/strong><\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Believe it or not, this was ICCU\u2019s logo for over 60 years. Though it doesn\u2019t look much like the logo we use today, it still has one similar element \u2014 our logomark. That\u2019s because the logomark symbolizes the very thing we as a credit union strive for: success through unity.<\/strong><\/p>\n\n\n\n

The diagonals on the left represent the credit union, while the ones on the right represent our communities. When united, the diagonals become a greater whole, something bigger and better than what they were on their own.<\/p>\n\n\n\n

2003<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

When we rebranded in 2003, we changed the direction of the diagonals so they moved forward and upwards, just like us. The diagonals also pointed toward the phrase, \u201cIdaho Central,\u201d which reinforced the reason we were there: to act as a central hub for our members, which at the time only included residents of Idaho.<\/p>\n\n\n\n

We tweaked our primary color and typeface to better depict our personality \u2014 friendly, approachable, and forward-thinking.<\/p>\n\n\n\n

2014<\/strong><\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

This is the logo most people know us by, and we\u2019ll admit, it\u2019s one of our favorites, too. We traded the dark green gradient for the sleek kelly green members love us for today. Throughout the last decade, this logo has become an emblem of ICCU\u2019s vibrant spirit, joining us in countless parades, on our Green Machines and jeeps, and at every event we\u2019ve had the pleasure of supporting.<\/p>\n\n\n\n

Yet as our members evolve, so do we. We\u2019re thrilled to kickstart 2025 with not only a new style, but a new vision for the future. We\u2019re here to help you thrive, and we know these changes will enable us do just that.<\/p>\n\n\n\n

No matter how we look or where we go, you can rest easy knowing we\u2019re still the same ICCU \u2014 here year after year, helping you achieve financial success.<\/p>\n\n\n\n

<\/div>\n\n\n\n
<\/div>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

It might seem like the new year is all about new goals and new looks. But January 1st isn\u2019t just […]<\/p>\n","protected":false},"author":5,"featured_media":20065,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[87],"tags":[584,585,586,587,588],"class_list":["post-20076","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-new-logo","tag-iccu-logo","tag-iccu-brand","tag-brand-evolution","tag-history-of-iccu"],"acf":[],"yoast_head":"\nNew Year, New Logo, Same ICCU - ICCU<\/title>\n<meta name=\"description\" content=\"That's why we\u2019re unveiling the new ICCU logo. 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