{"id":20082,"date":"2025-01-10T16:57:07","date_gmt":"2025-01-10T23:57:07","guid":{"rendered":"https:\/\/www.iccu.com\/blog\/sin-categorizar\/ano-nuevo-logotipo-nuevo-mismo-iccu\/"},"modified":"2025-03-25T16:56:57","modified_gmt":"2025-03-25T22:56:57","slug":"new-year-new-logo-same-iccu","status":"publish","type":"post","link":"https:\/\/www.iccu.com\/es\/blog\/news-es\/new-year-new-logo-same-iccu\/","title":{"rendered":"A\u00f1o nuevo, logotipo nuevo, mismo ICCU"},"content":{"rendered":"\n

Puede parecer que el a\u00f1o nuevo es sin\u00f3nimo de nuevos objetivos y nuevos looks. Pero el 1 de enero no se trata s\u00f3lo de ir a gimnasios incre\u00edblemente concurridos, mejorar las finanzas<\/a> o renunciar a los caprichos navide\u00f1os. <\/p>\n\n

En un nivel m\u00e1s profundo, el a\u00f1o nuevo simboliza la evoluci\u00f3n: aceptar los cambios que hay que hacer, s\u00ed, y honrar el pasado que nos llev\u00f3 hasta all\u00ed.<\/strong> Se trata de dar las gracias a los viejos h\u00e1bitos, amigos y decisiones, incluso cuando los dejamos marchar.<\/p>\n\n

Con ese esp\u00edritu, presentamos el nuevo logotipo de ICCU. A medida que nuestros miembros evolucionan<\/a>, tambi\u00e9n lo hacemos nosotros, creciendo para servir mejor a las personas y comunidades que administramos. Aun as\u00ed, nuestra misi\u00f3n, ayudar a los miembros a alcanzar el \u00e9xito financiero, nos arraiga para siempre. <\/p>\n\n

Echa un vistazo a nuestro nuevo logotipo y echa un vistazo a todas nuestras antiguas apariencias. Al hacerlo, ver\u00e1s que, aunque nuestro nombre y nuestro aspecto han cambiado en los \u00faltimos 85 a\u00f1os, el n\u00facleo de lo que ICCU representa seguir\u00e1 siendo siempre el mismo. <\/p>\n\n

2025: El nuevo logotipo de ICCU<\/strong><\/h2>\n\n
\"\"<\/figure>\n\n

2025 es un a\u00f1o de nuevos horizontes para nuestros miembros, tanto en sentido literal como figurado. En los pr\u00f3ximos meses, nos expandiremos<\/a> a Tri-Cities, en Washington, y a Tucson, en Arizona. Para representar a estos nuevos miembros y rendir homenaje a los que ya tenemos, nuestro logotipo est\u00e1 evolucionando hacia lo que la gente ya nos conoce y nos quiere: ICCU. <\/p>\n\n

Tambi\u00e9n te habr\u00e1s dado cuenta de que hemos simplificado nuestra logomarca (la bola de diagonales de la izquierda) a 7 l\u00edneas en lugar de 11. Nos pareci\u00f3 que un menor n\u00famero de diagonales racionalizaba el aspecto del logotipo, manteniendo intacto su significado. <\/p>\n\n

Por \u00faltimo, cambiamos los colores del logotipo para incluir no s\u00f3lo nuestro verde primario, sino tambi\u00e9n nuestro elegante gris. Nuestra paleta de colores verde y gris, que hemos utilizado en materiales de marketing durante varias d\u00e9cadas, emana confianza, estabilidad, profesionalidad y abundancia. Al mostrarlo en nuestro nuevo logotipo, respaldamos esos valores. <\/p>\n\n

<\/a>1940: El primer logotipo de ICCU<\/strong><\/h2>\n\n
\"\"<\/figure>\n\n

Lo creas o no, \u00e9ste fue el logotipo de ICCU durante m\u00e1s de 60 a\u00f1os. Aunque no se parece mucho al logotipo que utilizamos hoy, tiene un elemento similar: nuestra logomarca. Esto se debe a que la logomarca simboliza precisamente aquello por lo que luchamos como cooperativa de cr\u00e9dito: el \u00e9xito a trav\u00e9s de la unidad.<\/strong><\/p>\n\n

Las diagonales de la izquierda representan la cooperativa de cr\u00e9dito, mientras que las de la derecha representan nuestras comunidades. Cuando se unen, las diagonales se convierten en un todo mayor, algo m\u00e1s grande y mejor de lo que eran por s\u00ed solas. <\/p>\n\n

2003<\/h2>\n\n
\"\"<\/figure>\n\n

Cuando cambiamos de marca en 2003, cambiamos la direcci\u00f3n de las diagonales para que se movieran hacia delante y hacia arriba, igual que nosotros. Las diagonales tambi\u00e9n apuntaban hacia la frase \u00abIdaho Central\u00bb, que reforzaba la raz\u00f3n por la que est\u00e1bamos ah\u00ed: actuar como eje central para nuestros miembros, que en aquel momento s\u00f3lo inclu\u00edan a los residentes en Idaho. <\/p>\n\n

Modificamos nuestro color primario y el tipo de letra para representar mejor nuestra personalidad: amable, accesible y con visi\u00f3n de futuro.<\/p>\n\n

2014<\/strong><\/h2>\n\n
\"\"<\/figure>\n\n

Este es el logotipo por el que nos conoce la mayor\u00eda de la gente, y admitiremos que tambi\u00e9n es uno de nuestros favoritos. Cambiamos el degradado verde oscuro por el elegante verde kelly por el que hoy nos adoran los miembros. A lo largo de la \u00faltima d\u00e9cada, este logotipo se ha convertido en un emblema del vibrante esp\u00edritu de ICCU, acompa\u00f1\u00e1ndonos en innumerables desfiles, en nuestras M\u00e1quinas Verdes y jeeps, y en todos los eventos que hemos tenido el placer de apoyar. <\/p>\n\n

Pero a medida que nuestros miembros evolucionan, tambi\u00e9n lo hacemos nosotros. Estamos encantados de empezar 2025 no s\u00f3lo con un nuevo estilo, sino con una nueva visi\u00f3n de futuro. Estamos aqu\u00ed para ayudarte a prosperar, y sabemos que estos cambios nos permitir\u00e1n hacerlo. <\/p>\n\n

No importa c\u00f3mo nos veamos o ad\u00f3nde vayamos, puedes estar tranquilo sabiendo que seguimos siendo la misma ICCU: aqu\u00ed a\u00f1o tras a\u00f1o, ayud\u00e1ndote a alcanzar el \u00e9xito financiero.<\/p>\n\n

<\/div>\n\n
<\/div>\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Puede parecer que el a\u00f1o nuevo es sin\u00f3nimo de nuevos objetivos y nuevos looks. Pero el 1 de enero no […]<\/p>\n","protected":false},"author":5,"featured_media":20066,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[566],"tags":[595,596,597,598,599],"class_list":["post-20082","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-es","tag-nuevo-logotipo","tag-logotipo-iccu","tag-marca-iccu","tag-evolucion-de-la-marca","tag-historia-de-iccu"],"acf":[],"yoast_head":"\nA\u00f1o nuevo, logotipo nuevo, mismo ICCU - ICCU<\/title>\n<meta name=\"description\" content=\"Por eso presentamos el nuevo logotipo de ICCU. 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